Student brand ambassadors are recruited and trained to represent and promote a specific organisation on campus. Hiring student brand ambassadors is an effective way to cut through marketing noise on campus and online. They’re best placed to engage with and promote your brand to relevant societies, sports teams, key university contacts and clubs. Student brand ambassadors will be looking to gain insights, build their network and transferable skills, often with a view to apply to the organisation they’re representing at some point in the future.
Student brand ambassadors and LSE Careers
Student brand ambassadors should work in partnership with LSE Careers and within employer engagement guidelines on LSE Campus. Activities such as hosting events, distributing flyers and/or posters are all services that should be delivered by LSE Careers. If you have any questions please contact the Employer Engagement Team who will be able to assist.
Ensure your student brand ambassador campaign is successfully implemented
Define your goals, think about the structure and ideal outcomes
Having clear goals and ideal outcomes in place will help your student brand ambassadors know what’s expected of them, helping them to carry out their responsibility and meet expectations
Ensure students are trained effectively
This is essential and training will ideally be done on-site to allow the students to get a real insight into the culture and expectations of your organisation
Give students a chance to meet and socialise
It’s beneficial to encourage your students to get to know each other and establish a sense of community
Encourage independence and interdependence
This is about striking a balance between providing clear guidance and training for student brand ambassadors whilst allowing them to come up with their own ideas and be responsible for their own workload.
Blue-chip organisations will pay an hourly rate of around £8.00 (this will vary). In some cases students will be given the opportunity to work towards a performance related bonus. LSE will only advertise opportunities that comply with National Minimum Wage legislation. Further information about National Minimum Wage.