Careers in media and communications are fast-paced, ever changing and technologically driven.
The boundaries between broadcast, film and interactive media are more blurred than ever before, with many companies now delivering services via a combination of media including television, mobile phones, offline multimedia and the internet. The impact of big data means that companies can personalise content and predict user behaviour in a way that is unprecedented.
The field is incredibly diverse and roles range from journalism and hands-on media production to strategy and advisory work for governmental organisations and corporate business. What all roles have in common is the desire to tell a compelling story that connects with its target audience to entertain, increase understanding, affect behaviour or bring about a change in attitude.
Competition is fierce within the industry and there are few structured career paths. A willingness to work long hours and build experience and contacts is vital, as is demonstrating interest and commitment through internships and self-initiated projects.
Where can you work?
- Media producers or publishers – across print, TV and online. Ranging from newspapers, e.g. The Guardian Media Group, and broadcasters such as the BBC and CNBC, to financial information providers, e.g. Thomson Reuters and specialist business-to-business publishers such as Euromoney.
- ‘In-house’ communications and marketing teams – most organisations have a communications and marketing function. This can range in size from 1 or 2 people within a small NGO, to several hundred within a large multi-national company.
- Communications or marketing agencies – provide services on behalf of their clients. Can be small and specialise in one area, such as finance, advertising, market research, consumer or public affairs, or larger and ‘full service’ or ‘integrated’, i.e. they work across more than one discipline. Typical employers include marketing consultancies, market research organisations, digital specialists, advertising and PR agencies.
What’s changing in the sector?
There has been a substantial decrease in the number of graduate schemes on offer in recent years, and a corresponding rise in freelance contracts.
Digital media has overtaken traditional media for the first time in terms of consumer spend. Funding online content and maintaining the quality and frequency of updates that are expected by consumers, are important preoccupations.
Globalisation, technology and digitalisation are also key issues affecting the industry. Entrants will need to develop knowledge about technical processes and be able to demonstrate multimedia awareness as well as knowledge of a more general commercial and legal nature.
CareerHub – jobs board targeting LSE students, including events and networking opportunities.
Advertising, Marketing and Media in India – country profile based on destinations of LSE graduates.
Diagonal Thinking Self-assessment Tool – test designed to aid recruitment by assessing an individual’s ability to think both laterally and linearly.
Media.info – online directory of contact details for newspapers, radio, magazines and television.
ScreenSkills – the industry-led skills body for the UK's screen-based creative industries – covering animation, film, games, television including children's TV and high-end drama, VFX and immersive technology.
Alumni profile – Helen Pang, Film Examiner at the BBFC.
Public Affairs Board – a useful resource for UK Public Affairs practitioners.
Public Affairs Networking – public affairs, government relations, policy and communications networking and jobs.
Guardianjobs – the section of the Guardianjobs website dedicated to marketing and PR positions.
The Chartered Institute of Marketing – leading organisation for marketing and business development.
EMR Recruitment – recruitment website with vacancies in marketing and communications.
Marketing Week – online marketing related news website with jobs database.
PR Week – a useful site for keeping up-to-date with current news in the PR sector.
Institute of Public Relations – the blog is a good way of keeping up-to-date with latest issues and trends in PR industry.
Institute of Practitioners in Advertising – trade and professional body for advertising, media and marketing communications agencies.
AdMission – website run by the IPA with careers information and a blog.
The Team - career guide on how to become a Brand Designer.