Why use LinkedIn
- Develop your professional brand online - your profile is your online CV that is available 24 hours a day
- Connect with individuals that are working in the field you wish to enter
- Search for jobs
- Research people’s career paths
Creating a successful profile
Your LinkedIn profile will have similar sections to your CV such as “Education” and “Experience”. You should tailor your profile towards the industry you hope to enter. When creating your profile follow similar advice given by LSE Careers around CVs and keep it as clear and concise as possible. LinkedIn have resources on building a great profile and a profile checklist.
Ways your LinkedIn profile is different to your CV:
- There are no restrictions on length
- It includes a professional photo
- You can attach sample pieces of work or relevant projects
- People can write recommendations – these are a great enhancement to your profile as they allow recruiters to see the great work you have done in the past
- Individuals can endorse you for particular skills
- It is available publicly therefore be careful with figures you release that may be confidential e.g. instead of increased revenue from £10million to £15million you can say increased revenue by 50%
- You can’t tailor your profile for a specific role
When you are editing your public profile you have the option to edit your LinkedIn URL. Make use of this option so you have a short link to put on your CV.
Connecting with people
- Start to grow your network by beginning with connecting with friends, family and colleagues.
- When you ask to connect with someone there is an option to write a personalised LinkedIn connection request. Use this wisely and keep it professional.
Groups (find this in the “interests” tab)
- Use the search box to find relevant groups to join. This might include the LSE alumni group, groups related to the location where you wish to work, industry you are targeting or relevant professional body.
- Evaluate the quality of the group before joining. Look for group rules, good discussions and a visible group manager. Avoid groups with lots of promotional links and advertising.
- Contribute to the group discussion. Share helpful and reputable content. Expand your network by connecting with fellow group members but only once you have contributed to a discussion.
- Groups can also provide industry intelligence for your applications.
LinkedIn Job Search
LinkedIn also lets you find vacancies on LinkedIn Job Search and shows which people from your network work at the companies advertising.
There are also careers advice articles and presentations in this section to help you with you job search.
Other uses for LinkedIn
- Research an organisation using company pages (available in the “interests” tab)
- Find organisations to make speculative approaches. This is a good way to uncover hidden, unadvertised vacancies.
- Use the search bar and filter by location, industry and company size
- Once you have found a company research them thoroughly and try and find a contact to approach
- View the career path of people in positions you hope to gain in the future