Bea is responsible for the production and analysis of market research and market intelligence, and works with academic departments to support development of LSE’s academic portfolio. This includes assessing potential new markets, researching the level of demand for proposed new programmes, data analysis and maintaining a 'watching brief' on developments in H.E. in the UK and overseas.

She is also responsible for LSE’s student recruitment from Austria, Belgium, Luxembourg, The Netherlands, France and Switzerland. She makes regular visits to schools, universities and education fairs in the UK and across the above European markets to talk with students, their parents and advisers about applying to and studying at LSE.