Over a decade of research has been focused of finding ways to quantify culture and its effects. Several insights have emerged and been applied to different contexts. A large body of work has shown how culture can be tweaked to increase innovation. Other innovative tools have been used to measure mental models using cultural salience and social network analysis. On particularly challenging context, this approach was successfully used to revealed conflicts between indigenous and non-indigenous stakeholders in socioecological management. New research has discovered methods for measuring how much overlap there was between two groups, where they disagree, potential pain points and the reasons for difference, follow up studies mapped priorities and relative importance of different features.
Further research has included: the psychology and behavioural science of cultural transmission, cultural change and cultural evolution; accurately and honestly eliciting beliefs, values, wellbeing, behaviours, and mental representations of culture; and research on statistically analysing datasets to identify the dimensions of cultural differences, size of cultural distances, and sources of potential cultural conflict. This research has generated unprecedented findings and the development of a new technique for measuring the cultural distance between different groups, such as national, corporate, and divisional differences in the context of a merger. This new technique provides clarity to quantifying culture and can be applied equally to national and organisational culture.