Will manages the Student Recruitment and Study Abroad team, including LSE's global student recruitment activity and study abroad programmes - the General Course and GO LSE. He undertakes overseas visits to meet with prospective students, their parents and counsellors, advising on all aspects of applying to and studying at LSE.

Will has day-to-day responsibility for student marketing and recruitment activity in the Caribbean, Central America, South Asia, South East Asia, North America, Oceania, and parts of East Asia. Specifically:

Anguilla, Antigua and Barbuda, Antilles, Australia, Bahamas, Bangladesh, Barbados, Belize, Bermuda, Bhutan, Brunei, Cambodia, Canada, Cayman Islands, Cook Islands, Costa Rica, Cuba, Dominica, Dominican Republic, El Salvador, Fiji, Grenada, Guadeloupe, Guam ,Guatemala, Guyana, Haiti, Honduras, India, Indonesia, Jamaica, Japan, Kiribati, Laos, Malaysia, Maldives, Marshall Islands, Martinique, Mexico, Micronesia, Montserrat, Myanmar, Nauru, Nepal, New Caledonia, New Zealand, Nicaragua, Niue, North Korea, Northern Mariana Islands, Pakistan, Palau, Panama, Papua New Guinea, Philippines, Pitcairn Islands, Polynesia, Puerto Rico, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Saint-Pierre and Miquelon, Samoa, Singapore, Solomon Islands, South Korea, Sri Lanka, Thailand, Tonga, Trinidad and Tobago, Turks and Caicos Islands, Tuvalu, United States of America, Vanuatu, Vietnam, Virgin Islands, and Wallis and Futuna Islands.