With nearly 15 years of experience in higher education digital marketing, Susana manages the Digital Marketing sub-team within Student Marketing, part of Recruitment and Admissions (ARD).

Her areas of expertise include web management and development, paid social and PPC, SEO, CMS (Contensis, WordPress), Salesforce CRM, Marketing Cloud, social media management, content creation, and marketing performance analysis.

Susana supports LSE's Recruitment and Admissions marketing and promotional activities, and contributes in the following areas:

• Managing the School's digital and printed prospectuses and financial support guides
• Delivering and evaluating the School’s digital marketing and social media campaigns, utilising data and insights throughout
• Developing and optimising paid social media campaigns to generate prospective student leads and drive conversion
• Analysing and reporting on marketing campaign performance
• SEO management and analytics
• Developing, improving, and maintaining the "Study" and "Student life" sections of the LSE website
• Assisting in the running of the Salesforce CRM system and supporting the implementation of Marketing Cloud for Recruitment and Admissions.