Dr Susana Sinfrónio Carvalho

Dr Susana Sinfrónio Carvalho

Digital Marketing Officer

Student Marketing

Room No
Pankhurst House, 7.01
Connect with me

Languages
English, French, Portuguese, Spanish
Key Expertise
Higher Education Marketing and Recruitment

About me

Susana holds a master’s degree (2005) and a PhD in Government (2012) from the London School of Economics and Political Science. With nearly 20 years of experience at LSE, she began her journey as a Moodle Editor and Graduate Teaching Assistant in the Department of Government in 2006. Over the years, she's taken on various roles within the School, building significant expertise in online learning and digital marketing. In early 2022, Susana joined the Student Marketing team, focusing on paid and organic marketing campaigns, SEO, CMS platforms such as Contensis and WordPress, Salesforce CRM, content creation, analytics, and marketing strategy.

Susana leads the Digital Marketing sub-team within Student Marketing. She supports LSE's marketing and promotional activities and contributes in the following areas:

  • Managing the School's digital and printed prospectuses and financial support guides
  • Delivering and evaluating the School’s digital marketing and social media campaigns, utilising data and insight throughout
  • Developing and optimising paid social media campaigns to generate prospective student leads and drive conversion
  • Analysing and reporting on marketing campaign performance
  • SEO management and analytics
  • Developing, improving, and maintaining the "Study" and "Student life" sections of the LSE website.

Expertise Details

Digital Marketing; Ad Campaigns; PPC Campaigns; Social Media; CMS; Web Designing; SEO; Web and Social Media Analytics; Content Creation; Copywriting; Video Production; Blogging; Student Recruitment