Susana holds a master's degree (2005) and a PhD in Government (2012) from the London School of Economics and Political Science. She's been working at LSE for almost 20 years, having started as a Moodle Editor and a Graduate Teaching Assistant in the Department of Government in 2006. Over the years, she's held several roles in the School, gaining vast experience in both online learning and digital marketing. In early 2022, she joined the Student Marketing team, where she continues to specialise in paid and organic marketing campaigns, SEO, Contensis and WordPress CMS, Salesforce CRM, content creation, analytics and marketing strategy.

Primary responsibilities

• Develop and optimise digital marketing and social media campaigns to generate prospective student leads and drive conversion
• Analyse and report on marketing campaign performance
• Develop, improve, and maintain the "study" and "student life" sections of the LSE website
• Manage and produce marketing materials, including digital and printed prospectuses and financial support guides
• Support the achievement of targets in the School’s Access and Participation Plan through the delivery of digital campaigns
• Provide marketing support to LSE academic departments and facilitate the development of a community of practice among them
• Assist with the running of the Salesforce CRM system and the roll-out and implementation of Marketing Cloud for Recruitment and Admissions.