Yasmin plays a key role in LSE's marketing and promotional efforts, contributing to the team in the following areas:

• Managing and maintaining the Recruitment and Admissions event management process
• Creating and implementing event campaigns across CRM, CMS and social media to generate student leads and drive engagement and conversion
• Utilising Salesforce CRM and digital marketing platforms to plan, deliver, and evaluate activities that attract high-quality and diverse applicants
• Running ad accounts with third-party websites and delivering targeted campaigns during the admissions cycle
• Developing and enhancing the "Study" and "Student life" sections of the LSE website
• Contributing to content creation across multiple platforms