Engaging with prospective donors
We work to establish meaningful relationships through face-to-face meetings with prospective donors by identifying common goals, values, needs and interests. From this information we can provide appropriate opportunities to support the School. Each fundraiser manages the relationships with an individual portfolio of existing and prospective donors. Using metrics monitored by Advancement’s research team, fundraisers’ peformance is regularly measured through the number of meetings held and income raised.
We engage individuals with the School based on their philanthropic and personal interests. These interests are identified by our Research team or through LSE volunteers and the School’s leadership community, who may be able to give information or provide introductions based on personal connections.
We build relationships in a number of ways including:
- face-to-face meetings
- inviting prospective donors to events depending on their interests, including public lectures, student society, alumni and departmental events, and receptions and dinners with business leaders, leading academics and political figures
- inviting prospective donors to speak at events where appropriate
- connecting with academic departments and research centres, enabling prospective donors to hear first hand, the impact of their support
- customising proposals based on how donors’ interests match with a project, whilst working closely with faculty to ensure an acurate representation of their activity
- sending notes and briefings about news and initiatives based on philanthropic and personal interest.
Engaging with the School
LSE Advancement focuses on major and transformative gift opportunities, which are integrated with institutional planning and academic priorities, and are aligned with donor data.
Under this new focus the development team will be looking to support Heads of Department by developing a case for support. It is from this ‘case statement’ that LSE Advancement will be most effective in supporting academic departments. It is therefore unlikely that we can prioritise stand-alone projects at the major gift level unaligned to prospect interests or institutional priorities.
We ask current and prospective donors to consider leaving a legacy to LSE in addition to making gifts during their lifetimes. A member of the team manages the legacy programme working with alumni, retired staff and other LSE friends. Legacy support provides a significant amount of additional income for the School.