By aligning the assessment of the poster with the course learning outcomes the process can be made transparent and fair to the student and the marker. Determine clear marking criteria in advance – think about the sort of academic work that the posters will be exhibiting and what is expected of students. If the desired standards are articulated and illustrated, and students understand how they can achieve these (via text, image, design, layout, referencing, etc.), then they are more likely to attain a sufficiently academic and creative level of communication. It may also help to provide guidance about expectations regarding how material should be structured; referencing conventions, and what is expected in terms of approximate word count, font and image size. Where possible it is worth providing exemplar posters that address aspects of the marking criteria but are from different academic fields.