Mr Colin Cheng

Mr Colin Cheng

Head of Student Marketing

Student Marketing

Room No
Pankhurst House, 7.01
Connect with me

Languages
English
Key Expertise
Student Marketing

About me

Colin leads the Student Marketing team that sits within the Recruitment and Admissions team within ARD. He has spent over a decade working within an HE student marketing context and has worked at/with several UK universities with a particular focus on developing data-informed marketing strategies.

The Student Marketing team delivers a wide range of promotional activities and campaigns, including digital content, prospectuses, CRM campaigns, the Study and Student Life areas on the LSE website (including the programme webpages), advertising campaigns, and market research and intelligence.

The team are also keen to provide support, advice and consultancy for colleagues across LSE who are looking to engage to prospective students or reach new audiences.

Expertise Details

Digital Marketing; Higher Education Marketing; Analytics; Marketing Strategy