Yasmin undertakes marketing and promotional activities for LSE and supports the team in the following functions:

• Management and maintenance of the Recruitment and Admissions event management process
• Development and maintenance of the study and student life sections of the LSE website 
• Leveraging the Salesforce CRM and digital marketing platforms in the planning, delivery and evaluation of activities, to attract high quality and diverse applicants
• Assisting in the maintenance of the Student Marketing team's social media platforms, including the Students@LSE blog and the student video diarists and content creators
• Supporting the implementation and operation of Marketing Cloud for Recruitment and Admissions, throughout the student journey
• Contributing to the achievement of targets in the School’s Access and Participation Plan (APP) for widening access to students