Brand Team

The brand team manages LSE's identity, across all mediums including our campus, publications and strategic projects. We're also here to help you use LSE’s visual and verbal identity to strengthen your own communications.  

We can help by:

• Providing advice and support on all aspects of using LSE's brand and creating a cohesive LSE identity.
• Delivering tone of voice training. Find out about our messaging pillars and how to craft copy for different audiences.
• Managing the Brand Portal. This is the home of LSE's style guide, brand templates and guidance for staff and external designers.
• Advising on logo use. Review using the logo then get in touch to discuss your request.
• Providing photographer advice and the LSE image library and digital asset management system Aetopia - email comms.brand@lse.ac.uk for access.
• Leading the way on creative brand projects.

What's on the Brand Portal?

• Editable, branded templates for Word, PowerPoint and email signatures
• How to design using LSE's logo, font and colour palette
• How to write using LSE's house style and tone of voice guidance
• How to use the image library, commission photos and get consent for their use
• How to approach production and branding of podcasts, videos, the website, events and social media.

Visit the Brand Portal

Meet the team

Sarah Coyle, Deputy Director of Communications
s.coyle@lse.ac.uk

Hayley Reed, Head of Brand Communications
h.reed@lse.ac.uk

Liz Trumble, Brand Communications Officer
l.trumble@lse.ac.uk

If you have a general enquiry please email us at comms.brand@lse.ac.uk