6 Nurit Nobel

Nurit Nobel

Brand Consultant, Client Director, LynxEye Brand Consultants

MSc Organisational Psychology, 2012

Why did you choose LSE, and why did you choose your programme of study?

Wanted to deepen my knowledge of the human psyche in social situation, and LSE had a great reputation in that.

Overall, how do you look back on your LSE experience?

The program could have been more rigorous, but I enjoyed immensely the overall LSE experience - in particular the lecture series.

Please describe your career path to date:

The challenge of solving business problems to leading companies, coupled with the familiar atmosphere of a small firm.

Why did you choose your current job?

The challenge of solving business problems to leading companies, coupled with the familiar atmosphere of a small firm.

Tell us about your current job:

I am a Client Director in a brand consultancy firm in Stockholm. We work with leading companies, both in Sweden and internationally. I lead teams of consultants and analysts in solving business cases for our clients, mostly related to brands. For example, teams I lead helped define the global brand strategy for a telecom company, and a social responsibility for a leading global whiskey brand.

What advice do you have for LSE students who are looking to enter a similar profession to you?

Always stay on top of new developments in whatever industry you are interested in. Stay curious, and learn what are the best and most trusted sources of information you should keep up with.

 

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