Jake is responsible for developing and maintaining LSE's outreach, marketing, and recruitment work in Africa, South Asia, and the Middle East. He regularly undertakes overseas visits to meet with prospective students, their parents and counsellors, advising on all aspects of applying to and studying at LSE.

Jake has day-to-day responsibility for the following countries:

Bahrain, Bangladesh, Egypt, Ghana, India, Jordan, Kenya, Kuwait, Lebanon, Mauritius, Nepal, Nigeria, Oman, Pakistan, Qatar, Saudi Arabia, South Africa, and United Arab Emirates.

He is also responsible for the delivery of LSE’s online offer holder event series, Destination LSE.