Academic Blogging

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Blogs are useful for telling people about work you’re doing; showcasing your findings; roughing out ideas that will turn into articles or even books; contributing to the policy or public conversation; and keeping yourself in the public eye. Unlike with journals, you can turn an idea into published content quickly.

Is blogging actual research? No, but it can help improve your work and build your profile.

Should you be blogging? Yes, if you want to maximise the impact of your work in academia and beyond.

Can I use social media instead of blogging? You should probably do both. Social media can build your profile within an academic community, but blogging is how people really get to know your work.

Here we look at the kinds of posts you might write; who you could write for (you don’t have to maintain your own platform); and how to get your work noticed.

There are three basic kinds of academic blog posts:

Blogging for content: tells people about research you’re doing, or what you found.
Blogging for comment: contributes to public conversation and debate, drawing on your research and/or experience as material.
Blogging for reportage: includes write‑ups of events you went to, or things you’ve read.

Blogging for content is where many academics feel most comfortable. This provides non-technical summaries of your research, which are likely to be more widely read than any journal article. Most people in the media, government, policy or industry will only read this version of your work. Readers interested in this blog might then read your working paper or journal article, if you have one, which you can cite and hyperlink to. Blogs give you an important channel to explain what you did, what you found and why people should care about it. Often, forcing yourself to express things in accessible, jargon-free language helps deepen your own understanding of a problem (just as many people find with teaching).

Blogging for comment is more challenging but can be very rewarding. While for some academics this is about instant reactions to the news cycle – although social media platforms can be better for that – it’s also about providing a considered, evidence‑based response to an important story which draws on your own research. These blogs can get picked up by journalists or recycled for op‑eds, and sometimes they become the kernel of some new piece of research.

Blogging for reportage is about using a blog as a public notebook, recording your thoughts from things you’ve read and seen and think others will be interested in. This is most effective at engaging your academic community – for whom you’re the expert on X within that community – which can help forge professional networks and future collaborations. Again, you may also find yourself developing new ideas and proposals out of these notes.

In practice, academics often mix and match. Economist Diane Coyle, for example, does a lot of book reviews. She also writes more substantive content and comment pieces on her own research, or reacting to government policy (see this piece on the Bean Review). Stephanie Rickard, a political scientist, writes commentaries that draw on years of research to critique government decision-making. Technologist Danah Boyd takes a similar approach, with dense mini‑essays on tech, culture and society.

Since the early days of blogging at the turn of the millennium, there are now hundreds of millions of blogs, and the practice has become well-respected in academic circles. Blog platforms are fully integrated into newspapers, corporate and public sector communications, policy papers and academic practice.

So how do you get people to read blogs? The short answers are: publish in blogs known to your community; use other people’s platforms and use social media to tell people about it. This is where we can help.

LSE Blogs

LSE Blogs has grown into one of the world’s primary digital knowledge exchange platforms for academics, students, policymakers and journalists. Contributions from think-tank researchers, politicians and third-sector experts across the world provide evidence-based commentary and accessible summaries of academic research. At LSE, we also use blogs for student engagement and teaching, where our teams are recognised for the early adoption of digital platforms.

Every month we publish hundreds of articles across a range of disciplines and geographies. More than 100,000 unique users read LSE Blogs every week.

Find out more about the impact of LSE blogs.

For examples, please go to any of the blog sites below and contact the editors directly to discuss writing a post based on your research or expertise.

Use social media to alert people to your work. Back in the early blogging days, it was possible to simply check in on blogs you were interested in. Today, with overwhelming amounts of content, you need to give people a hand. Social media is incredibly helpful for this. LSE's blogs have their own social media channels to promote your work, if you don't have them yourself.

Ask your academic department to promote your blogs. They will have their own communication channels with an existing community of people interested in your area. Also make sure your posts are included on your profile page, which can be especially effective to let people know what you do if readers (such as policymakers and media professionals) don’t have access to paywalled journals.

How often should you post? This is really up to you, and depends on the kind of blogging you do and feel comfortable with. But the more you blog, the more opportunities there are for people to learn about your work. What's crucial is that you keep your blogging going. Contributing to an established blog makes a massive difference in terms of sharing the load, as editors can support you and manage the publication process. If it is just you, consider posting at least once a month. Over time, the process will become easier.