Tong Wei

Tong Wei

Project Manager in Trade Promotion, China Council for the Promotion of International Trade

MSc in Media, Communication and Development, 2014

Why did you choose LSE, and why did you choose your programme of study?

LSE is world's top and prestigious academy of higher learning. It is reputed for its authoritativeness in research in social science. Since I had nearly ten years of working experience in China's state-owned media outlet including three years as correspondent in Africa, I was expecting to pursue my further studies in LSE to gain a deep insight into communication and development studies.

Overall, how do you look back on your LSE experience?

It was an unforgettable and fruitful experience in LSE since the courses of my programme, which includes lectures, seminars and other extracurricular activities really broadened my mind and enabled me to develop critical thinking. Meanwhile, I have also acquired how to conduct a comparative analysis on international affairs instead of relying on lop-sided opinions. In addition, I was able to have the chance to get a close access to British and European culture and learnt how the UK made tremendous achievements through the Industrial Revolution.

Please describe your career path to date:

Now my position is project manager at China Council for the Promotion of International Trade, China's largest trade promotion agency. I need to match enterprises from China and other countries across the world. I think the global vision that I gained during my postgraduate studies in LSE has enabled me to communicate with people from different cultural backgrounds.

Why did you choose your current job?

My job is to promote Chinese business across the world and serve as a bridge for Chinese and foreign enterprises. The job suits me because it is done from global perspective.

Tell us about your current job:

· Assisting in organizing meetings for Chinese enterprises to conduct business match-making with foreign enterprises

· Establishing contacts with Chinese enterprises at business match-making meetings to make them as

CCPIT membership enterprises

· Establishing contacts with foreign embassies in China and foreign trade promotion agencies for

co-operation in jointly hosting business match-making meetings

· Content management for CCPIT official WeChat

· Managing CCPIT English website

· Participating in business match-making meetings and filing feature stories about China's foreign trade and investment policies and FDI in China

What advice do you have for LSE students who are looking to enter a similar profession to you?

You need to be proactive. You cannot wait to be called to have an interview. Once you find a good position from any media, you are advised to contact the employer actively and you are not advised to submit your CV and wait to be called. If you are not so proactive, you are likely to miss a number of good opportunities. I got the job at CCPIT by calling the agency, recommending myself and convincing the employer that I have the qualification for the position. Then I got the chance of interview and finally I obtained the permanent job offer.

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