We currently run two key campaigns that engage both staff and students, aiming to inspire lasting behavioural change and empower our community to make more sustainable choices:
The R Campaign
The R Campaign was created to make sustainable behaviour at LSE feel simple, visible and achievable in everyday life. Rather than overwhelming people with statistics or abstract climate messaging, we focused on six clear, memorable “R” actions: Go for Reuse, Choose Refill, Think Reduce, Take Time Recycle, Try Repair, and Lead with Respect.
The strength of the campaign lies in its structure. Each design asks a simple question, e.g. “Can I use it again?”, “Is this the right bin?” etc., that is designed to act as a mental prompt. When seen consistently across campus, these questions become gentle reminder notifications for the brain that encourage sustainable behaviour. The answer that follows provides a practical action, making sustainable choices feel logical, desirable and doable.
Most importantly, the campaign is designed to resonate with all members of the LSE community, including students, PSS staff, academics etc. From refilling a bottle to deleting unwanted emails, the actions are shared responsibilities. Sustainability becomes not a specialist task but a collective culture, shaped by small, repeated decisions made every day. This campaign was created by Beatrice Clementel and designed by Lisa Kosky.
The Move Out Campaign
The Move Out Campaign is created anew each year by students participating in the Waste Hackathon, a campaign design competition focused on encouraging students to waste less at the end of the academic year.
The Waste Hackathon is a full-day event. In the morning, students learn about the waste challenges LSE faces during the student move-out period, why addressing them is important, and how waste affects communities in a global context. In the afternoon, students work in teams to develop their own campaign that encourages their peers to reduce waste and donate unwanted items responsibly. The winning campaign is chosen by a panel of staff members and is promoted in screens across residences.
For the 2025/26 academic year, students developed a Move Out Campaign inspired by LinkedIn. Everyday household items were personified as professionals seeking their next opportunity, with messaging centred around giving these items a "second chance" through donation rather than disposal. The students chose this concept because they believed it would resonate with the LSE community, where many students are highly career-focused and familiar with LinkedIn's tone and style.